When did you start exhibiting at Interzoo and why?
We have been exhibiting at Interzoo since the 1970s, as Interzoo is the world's most important platform for our industry. It has always been crucial for us to be able to present our innovations in direct exchange with specialist retailers, partners and interested parties – and Interzoo offers the ideal setting for this.
How important is Interzoo for your marketing and sales strategy and your company's success?
Interzoo is a central component of our international marketing and sales strategy. Here we meet existing partners, make new contacts and receive immediate feedback from the market. This not only strengthens our sales, but also inspires us to further develop our products and brands. At the last Interzoo 2024, we were able to present our new CI to the world, marking the beginning of a whole new chapter for sera.
In your opinion, what is special about Interzoo and what does it stand for?
Interzoo stands for diversity, internationality and innovation. It brings together the entire pet industry from all over the world and provides impetus for the future. For us, it is particularly exciting to experience the latest trends live and be part of this dynamic at the same time.
What are your expectations for the upcoming Interzoo 2026, and what are you personally looking forward to most?
2026 is a special year for us. We will be presenting ourselves at Interzoo for the first time as the sera Group with our brands sera, Interpet, Aquagarden and Blagdon. This means we will be appearing as a full-range supplier in the fields of aquatics, terrariums and garden ponds. We are looking forward to presenting our products to an international audience, receiving direct feedback – and, of course, to the personal exchange with our partners and customers. We are particularly excited to see the response to our new brand identity.
