How long have you been exhibiting at Interzoo and why?
I can still remember my first Interzoo in 1998. I was immediately fascinated by the atmosphere, the international diversity and the incredible dynamism of the pet industry. For me personally, it was the starting point into a world where innovation, passion for animals and entrepreneurial spirit come together in an impressive way.
How important is Interzoo for your marketing and sales strategy and your company's success?
As a company with a long tradition, Dr.Clauder's has of course been a regular exhibitor at Interzoo long before my first participation. For us as a brand, the trade fair is an absolute fixture in the calendar - not only to present our new products, but also to be in direct contact with partners, specialist retailers and everyone interested in our products. Interzoo is of central importance for our marketing and sales strategy. This is where we strengthen our international business relationships, discover new market potential and position ourselves as an innovative quality supplier “Made in Germany”.
What do you think is so special about Interzoo and what does it stand for?
What makes Interzoo so special is its unique blend of global reach and genuine professionalism. It stands for trust, quality and forward-looking impulses in the pet world – and it brings the entire industry together in one place.
What are you expecting from the upcoming Interzoo 2026, and what are you personally looking forward to in particular?
For the upcoming Interzoo 2026, I am especially excited about the prospect of inspiring discussions, new ideas from all over the world and the opportunity to show what Dr.Clauder's stands for: responsible animal nutrition with heart and mind. Personally, I am particularly looking forward to seeing long-standing partners again – and to writing the next chapter of our success story together with our team.
