- 04/23/2025
- Trade Fair News
“Je t’aime comme un chien!“: When a Parisian luxury department store dresses up for exclusive dog products
Exclusive products also need to be presented in a high-quality and creative environment. The Parisian luxury department store Le Bon Marché Rive Gauche (LBM) showed how this can be done in an unusual marketing campaign. Under the motto “Je t'aime comme un chien!” (“I love you like a dog”), the traditional store was transformed into a colorful dog paradise from February to April 2025, focusing on fashion, design, cuisine and lifestyle. The world-famous escalators in the center of the legendary department store were decorated with gigantic plastic bones, while artists presented dog accessories, art and design objects in all shapes and colors and almost all stores and boutiques offered collections, some of which were specially designed for dogs and their owners.
Written by Thomas Griffith
