Exclusive shopping experiences for two-legged and four-legged friends
Innovative, artistic and stylish products and decorations for dogs and their owners were the focus of the campaign weeks and turned the shopping trip into a fascinating experience for dog lovers. Among the products on display were works of art and design objects by Lisa Corti, Caravane and Inoui Editions, designer bowls by Vetreska, creative toys by Petplay, high-quality accessories by Jeannette Dogs and Moynat and a pop-up store by the dog magazine “Bâtard”. A special attraction was the exclusive Snoopy dog collection as a tribute to the cult character from the Peanuts comics by Charles M. Schulz. The limited-edition fashion and lifestyle products based on the popular comic strip four-legged friend were created especially for the LBM campaign weeks.
To make the distinguished dog feel comfortable and enjoy its visit to the luxury department store, the “Loisirs and Grooming” area was transformed into an exclusive grooming lounge for wellness and beauty services with professional grooming and dog sitting. Of course, matching accessories were also available: stylish caps and poop bags from Of Sweden, trendy bandanas from Paris Sausages and fancy collars from Alpha Dogs House. The wide range of products for furry friends was complemented by toothpaste, massage brushes, perfume and ear warmers.
The culinary offerings for two- and four-legged friends were just as tempting as the product presentations: while dogs feasted on treats from Dolci Impronte or enjoyed the offerings in the coffee shop of the dog bakery Casa del Doggo, their owners could treat themselves to confectionery from Maison Carrousel or at the “Now Hot Dog” stand.
Various special events, lectures and workshops were offered at the LBM for further education and participation: Dog yoga, craft lessons on designing dog collars, photo sessions, a drawing course for dog portraits or book signing sessions with celebrities, e.g. with French bestselling author Mylène Bertaux (“Toutoute - La nouvelle place des chiens dans nos vies”), made visitors spoiled for choice.
In addition to all the glitz and glamor, the action weeks also benefited a social cause. The non-profit association Gamelles Pleines, which is committed to feeding and caring for the dogs of homeless people, received all proceeds from the merchandising products and campaigns of the renowned artist, illustrator and photographer Walter Glassoff during the campaign period.
Trendsetter France: pets as a symbol of style and status
France is a trendsetter in fashion and lifestyle – as this marketing campaign in the French capital demonstrates once again. Dogs are no longer just companions, but a central part of a personal lifestyle that not only well-heeled dog owners want to express with designer outfits, high-quality accessories and grooming products. The “Je t'aime comme un chien!” campaign is a prime example of LBM's flair for such trends; no wonder, as the department store is part of the world's leading luxury empire LVMH Moët Hennessy - Louis Vuitton SE. Founded in 1838, LBM is one of the oldest and most prestigious department stores in the world and is considered a pioneer of modern retail. Since its foundation, it has been synonymous with an exquisite selection of fashion, design and delicacies and has been providing exclusive and exceptional shopping experiences with its unique blend of tradition and avant-garde for almost 200 years.
