• 07/08/2025

Italian pet market: growth, diversity, and special opportunities

Italy is one of Europe's most important pet markets, both in terms of market volume and cultural roots. According to the 18th Assalco Pet Report, there are around 34 million pets in Italian households, including approximately 12.9 million ornamental birds, 11.8 million cats and 8.8 million dogs (excluding fish and reptiles).

Written by Dr. Rowena Arzt