In this session, André Karkalis shares 10 practical lessons for brands that want to use influencer marketing more effectively. He explains why clear goals, the right channel strategy, strong creator selection and long-term thinking are essential for success. He also looks at the role of creator content, owned social media and earned media in modern pet marketing.

André Karkalis is an expert in social media and influencer marketing. With TONY he specialises in the pet industry and supports leading brands with influencer campaigns, social media strategy and creator communication. Since 2019, TONY has presented the GERMAN PETFLUENCER AWARDS and has built one of Europe’s strongest net ...