World’s leading trade fair Interzoo gets PR boost

Wiesbaden, Germany – Interzoo owner and organizer, WZF GmbH, has given its PR team a boost with the appointment of Konstantin Rohé to look after public relations for Interzoo, the International Trade Fair for Pet Supplies.

Frankfurt-born Konstantin Rohé, 32, assumed his position as PR spokesperson with responsibility for media and public relations for Interzoo, the International Trade Fair for Pet Supplies, in January 2023. He is thus responsible for Interzoo communications and all associated events.

A qualified media scientist, he can draw on lengthy experience in communications: He worked as an editor for children’s and youth programming on German TV station ZDF; as a communications strategist for a prominent advertising agency; and as head of department for TOUR, Germany’s largest cycling magazine. He helped to build up the multi-channel communications of the German Foundation for Commitment and Volunteering (Deutsche Stiftung für Engagement und Ehrenamt, DSEE), founded in 2021, and was chiefly responsible for developing its publications and its digital strategy in his role as Senior Editor.

“I am looking forward to promoting Interzoo and its wide range of trade fair products among pet lovers, industry experts and specialists,” said Rohé, who is a “dad” to two cats, “with a combination of pizzazz and openness via all our channels.”