International and Modern: Interzoo's brand identity honoured with the German Brand Award 2026

Fresh colours, animal motifs, a contemporary corporate typeface, and a subtle refinement of the well-known, iconic logo: The new Interzoo design embodies the dynamism and innovative strength of the world's leading trade fair for the pet industry, while underlining its high level of professionalism. The clear, modern look also won over the German Design Award jury, whose assessment further praised the redesign's excellent digital suitability and international appeal.

International applicability and a visual and formal language immediately understood across all cultures were indeed of central importance to the Interzoo design team. After all, Interzoo is the world's most important and largest B2B trade fair and meeting point for decision-makers as well as innovators in the pet industry. At the 39th edition, held from 12 to 15 May 2026, we welcomed exhibitors and visitors from over 130 countries – a record figure that highlights just how complex the design task truly was. 

The new design also strengthened the sense of community among trade fair participants, who happily identified with the new look of their world-leading trade fair. No matter which of the 15 halls you visited, the Interzoo brand was experienced with all the senses in May 2026. Installations featuring large Interzoo animal silhouettes became popular photo spots for exhibitors and visitors from around the world. People from seven continents hummed along to the new Interzoo song and enjoyed the new Interzoo fan shop, offering Interzoo merchandise for every sense — to touch, wear and taste.