FitActive is a premium and super‑premium dog and cat food brand offering a complete range to support pets’ everyday nutrition. The brand combines high quality with attractive value for money, covering daily complete foods, recipes for special needs and functional snacks, vitamins and accessories under one roof.

Dry dog food – full spectrum from puppy to seniorThe FitActive dry dog food range is built around several lines: wheat‑free hypoallergenic recipes, the Premium CROQ line, the high premium Originals range, the monoprotein Pure line and the super premium NEXT products. Together they cover puppy, junior, adult and senior needs, including light, small and large breed formulas, all with added joint protection and omega‑3 and omega‑6 fatty acids.