McAdams dry food for dogs and cats is crafted using whole cuts of fresh meat, including free-range British chicken, turkey and chicken with salmon — offering a clear alternative to traditional kibble made with rendered meat meals.

Our recipes are gently oven baked in small batches, allowing us to cook at lower temperatures than conventional extrusion. This process helps to retain more natural nutrients, enhance flavour and support digestibility, while creating a consistent, complete and balanced meal.

By using whole cuts of meat rather than meat meal, we preserve the natural integrity of the ingredients and deliver exceptional palatability without the need for artificial f ...