Welcome to TRIXIE,

the European market leader in pet supplies!

In addition to the numerous new products we have, of course, brought with us again this year, our focus is on your product presentation. Because when product ranges grow but shelf space remains limited, one thing is needed above all else: clarity. This is precisely where we see our role: we provide structure, guidance and relevance. New products embedded in clearly conceived, effective product range strategies.

Four key strategies are at the heart of this approach:

• Clear POS structures rather than a fragmented range of individual items

• High-impulse categories such as snacks and litter

• Pet tech solutions offering genuine added value for retailers and pet owners

• Ex ...