Where Excellence Meets Unlimited Choice.

Welcome to the global leader in cat litter innovation, offering the widest selection anywhere in the world. Our exclusive bentonite collection, crafted with exceptional purity, includes an unrivalled 24 signature fragrances—a world-first portfolio designed to elevate the everyday experience of cat owners.

We are experts in both private label development and premium brand creation, proudly representing our acclaimed ranges TobeLoved and MrCat. Each product is designed with precision, performance, and market differentiation in mind.

Our offering spans every modern litter technology: Bentonite, s ...