Superfur was born out of a genuine passion for dogs. This passion transforms into a dedication that shines through in every product we create. From our original Chillcoat to our ever-expanding range of solutions, we’ve become the go-to choice for dog professionals and owners.

With our commitment to quality, design, sustainability and innovation, we’ve established ourselves as a leading premium brand in dogwear in the Netherlands. With a year-to-year continuous growth, we’ve built a reputation for excellence that extends throughout the European market.

Our dogwear is designed with a focus on functionality, and durability, this has been translated into a collection that not only looks great but also delivers unparalleled comfort for our furry friends.