Sar Petfood is a family-owned company with roots dating back to the 1980s, when founder Van der Sar began producing natural dog snacks in his own butcher shop in Almelo, the Netherlands. What started as a passion for creating healthy treats for his own dog has grown into a leading European producer.

Founded officially in 1994, Sar Petfood combines decades of craftsmanship with modern production standards. Today, the company is managed by the second generation, who have been involved in the business from an early age and bring lifelong expertise in producing high-quality dog snacks.

What makes us stand out: