We are PAWR.

Plant-based power food for dogs.

Founded in the Netherlands by father-daughter team Erik and Fia: a veterinarian and nutritionist with years of experience in dog health and nutrition.

Our mission? We want dogs to live forever.

Because dogs are getting sicker. Itching, sensitive stomachs, poor stool and recurring health issues have become far too normal.

So we created a new standard in dog food.

Complete plant-based nutrition that is easy to digest, hypoallergenic and made with visible superfoods.