not too pet® was born in 2014 in Bologna, from the ambitious idea of creating an exclusive line of luxury clothing and accessories for dogs and cats, in perfect harmony with the style of its owner, revolutionising the “pet” look and giving shape to a fashion look, much more similar to that dictated by the style and fashion trends, thus giving the animal a much more glamorous and chic appeal, projected to our idea of dressing, wearing and appearing. It becomes necessary to give an identity to this concept, pioneer of a new lifestyle, which differs from the stereotype of “pet” look, catalogued by a mass sector, embracing the philosophy of “dressing your dog as dressing yourself”. A simple leash becomes the fil rouge that connects two life companio ...