We are Animal Health Innovators and Winners of the Fressnapf Innovation Award.

We create home care solutions that make looking after your cat, stress-free for both the cat and the owner. Our flagship invention is the Dental Wand. A health toy which is a cat-friendly toothbrush. It engages the cat's instinctual behaviours to drive the actions of brushing teeth.

Our inventions have gain a lot of traction and recognition from national retailers across Europe and we would love to explore working with you to improve the physical and mental wellbeing of cats, whilst boosting the human-animal bond.