Formula is Europe's most flexible private label pet food service. We manufacture dog and cat kibble under your brand, from recipe to packaging, in just 2 weeks.

No minimum order: start from 100kg. Quality guaranteed by direct production in the heart of Italy's Food Valley, in partnership with Doggy Meal — one of the most qualified manufacturers in the industry, using selected local ingredients and top-tier production standards.

We are the ideal solution for pet shops, breeders, small brands and retailers who want their own product line without risk, without delays and without logistical hassle. Production and delivery across Europe, no customs, no red tape.