Petco Srl (Dog Heroes) was founded in 2020 with a clear mission: to improve dogs’ lives through fresh, high-quality, transparent and accessible nutrition. In just a few years, the company has become one of the most dynamic and innovative players in the Italian pet food market, serving over 30,000 dogs since launch, and has entered the Financial Times 1000, as one of the fastest growing company in the 2026 ranking. 

Born as a direct-to-consumer brand, Dog Heroes built a data-driven relationship with pet parents from day one. This approach enabled the company to gather proprietary insights, understand real household needs and develop targeted solutions that combine nutritional quality, practicality and clarity.

In 2024, Dog Heroes evolved into a structured omnichannel b ...