BetterBone is a new standard in dog chews—engineered to be durable, crave-worthy, and thoughtfully made without the harmful ingredients found in conventional options. It’s a chew dogs love, and one pet parents can feel confident giving every day.

At the core is Vernovo™, our proprietary material developed by Blue Standard, backed by decades of expertise in advanced materials science. Made from cellulose, natural fibers, and plant-based ingredients, Vernovo™ delivers the strength and longevity retailers expect—while offering a safer, more sustainable alternative to traditional plastics and rawhide.

For Interzoo attendees, this isn’t just another product—it’s a category s ...