Chew Express / Braaaf

Welcome to Chew Express, a reliable supplier and intermediary with over 56 years of knowledge in healthy dog treats and customers in over 30 countries. This year, during Interzoo, we will take you through our latest developments and specializations.

Braaaf - a brand new look

After more than 12.5 years, Braaaf is getting a makeover. Together with a group of experts, we have developed a fresh and contemporary look that better aligns with the quality that our brand stands for.

The brand new look of Braaaf stems from the relationship between a dog and their owner. It places this relationship at the forefront. While food focuses solely on the dog, our snacks focus on the moments between owner and dog. This can be rewarding them, caring, training, or just simply spoiling them with a wonderful treat. A strong, new visual look that generates excitement and emphasizes the importance of healthy snacks. And of course with the playful wink that you are used to from Braaaf. A snack for every dog, even for the cheeky ones.

Discover the new style, explore the revamped packaging, and celebrate with us.

Revamped Butchery Products

After years of further specialization, the successful Braaaf Butchery products are back! 100% Natural meat products from Europe, good for the skin and coat of the dog. A healthy chew product to meet the dog's chewing needs. Hypoallergenic, gut flora friendly, and 100% European. Naturally, packaged in the brand new look of Braaaf. During Interzoo, we will present no less than 25 items from this Butchery line.

VeteryDog

These high-quality chew treats contain, among other things, enzymes and are designed to promote dental health. They help fight bacteria, keep teeth clean, and assist in preventing plaque formation. The products from the VeteryDog line are thus a perfect addition to the dog's daily dental care. During Interzoo, we will present two different variants of the VeteryDog line.

Private Label

We specialize in private label dog treats. We develop and supply healthy and high-quality dog treats as private label, at any desired price level. With this, we consider appropriate profit margins by offering high turnover items under your own brand.

From A to Z, we will realize your personal Private Label. In addition, we find it important that you are closely involved throughout the process. Together we come up with and design the complete concept. From packaging options and design to the final print production and even logistical matters.

We work with a loyal and carefully selected network of manufacturers in Asia and Europe. All our manufacturers are checked and produce according to EU standards. So you are always assured of the highest quality products for your own brand.

Our team is ready to welcome you and your four-legged friend during Interzoo 2024.