Based in Australia, Innovative Pet Products is the company that created the licking mat category in the pet category with its brand LickiMat®.Established in 2012, our focus is on enrich and innovation.

We are pet owners and we love to design products that are based on improving the health and mental well-being of cats and dogs.LickiMat® products is an extensive collection of amazing enrichment and slow feeding products for cats and dogs.

All our products are designed to have additional beneficial health features.Due to our innovations, we have granted technical patents on some of our LickiMat® products.