At DotDotPet we wanted to approach the design and formulation of shampoo with the dog at the centre of the product development rather than the pet parent.

Why?

Dogs can find the scent in many dog shampoos intolerable as they have often been designed for the human nose. As we know the canine sense of smell is 40xs stronger than that of humans. This can lead to the types of behaviours you and your customers can relate to after bathing; zoomies, rubbing on carpet or in the garden and generally being hyped up. It is the dog’s way of trying to eliminate the strong scent of the shampo ...