Upcoming fair: 7 - 10 May 2024 // Nuremberg, Germany

Interzoo Newsroom

The key to a successful trade fair participation: A high visitor quality

© WZF/Olszewski

A trade fair is only as good as its exhibitors and visitors. Our look at the figure of the month shows why Interzoo scores particularly well with a global and high-calibre trade audience.

96 percent of exhibitors at Interzoo 2022 were satisfied with the quality of visitors. Why is this one of the key factors for any trade fair? Because exhibitors decide upon their presence at a trade fair solely because of the visitors. And especially those visitors who can make purchasing decisions and initiate and expand business relationships are key for exhibitors.

93 percent of Interzoo visitors belong to this group of decision-makers or are involved in purchasing and acquisition decisions of their company. The higher the quality of visitors, the greater the influence on the industry - including post-show business. Interzoo is correspondingly attractive as an international market platform with high visitor quality and a high decision-maker quota. A boost is a clear indication that Interzoo sets the course for successful business relationships.

Key factor visitor quality in the analysis

Interzoo´s show report provides an insight into exhibitor and visitor satisfaction concerning the past edition the world's leading trade fair. With regard to Interzoo 2022, 96 percent of exhibitors were satisfied with visitor quality. The importance of this figure - also in comparison with other trade fair statistics - is demonstrated not least by the latest "Global Recovery Insights" report of the World Association of the Exhibition Industry (UFI). This shows that the importance of visitor quality is crucial for the trade fair experience and exhibitors' post-fair business. According to the study, the survey of absolute visitor numbers recently lost relevance compared to a qualitative evaluation. Within the framework of the UFI study, 86 percent of the companies stated that visitor quality is the most important key figure for their decision to participate in the trade fair. This corresponds to an increase of five percent compared to the previous survey. According to the survey, the total number of visitors is now only the third most important decision-making parameter, with 67 per cent.  

Great satisfaction with Interzoo

With regard to changing needs and performance indicators, Interzoo is well positioned. In addition to the generally high level of exhibitor satisfaction with visitor quality, and the high quota of decision-makers, Interzoo, as the world's leading trade fair for the industry, is known as a stage for trends, innovations and the coming together of exciting national markets and products. We look forward to your participation at Interzoo 2024 in Nuremberg (7-10 May 2024)! You can find more facts and figures on the world's leading trade fair for the pet industry in the show report in our review of Interzoo 2022.


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