In 2020, Interzoo exhibitors will once again have the opportunity to present outstanding and innovative products in the “Product Showcase”. The showcase will be at the entrance “Mitte” – a prominent location. To give visitors a better overview, this special display area at the upcoming Interzoo will be structured into different product groups for the first time. “This means that visitors will be able to focus on products in the animal categories they are interested in. In this way, we are creating an area divided into segments to allow preliminary information-gathering and targeted searching of product highlights”, explains Dr Rowena Arzt, Director Exhibitions at Interzoo organizer WZF (Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH), adding: “As many trade visitors are interested in several categories and exhibitors also have products for various pets in their range, there will – as usual – be no such segmentation in the exhibition halls.”
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