not too pet ®

not too pet® was born in 2014 in Bologna, from the ambitious idea of creating an exclusive line of luxury clothing and accessories for dogs and cats, in perfect harmony with the style of its owner, revolutionising the “pet” look and giving shape to a fashion look, much more similar to that dictated by the style and fashion trends, thus giving the animal a much more glamorous and chic appeal, projected to our idea of dressing, wearing and appearing. It becomes necessary to give an identity to this concept, pioneer of a new lifestyle, which differs from the stereotype of “pet” look, catalogued by a mass sector, embracing the philosophy of “dressing your dog as dressing yourself”. A simple leash becomes the fil rouge that connects two life companions in a whole of style, personality and elegance in an exclusive look.

The essence of this concept is captured in a single word:

not too pet®

The stylistic research draws on and is inspired by the “moods” of the new trends, rich in contaminations of haute couture extraction, in the continuous search for innovation and exclusivity, in clear contrast with the standard of the “pet” sector. The product not too pet® goes completely beyond the simple concept of « pet accessory», creating a real “fashion accessory”, properly studied in every detail.

Uniqueness means not only taking care of the stylistic aspect of the collection but also requires the use of high quality raw materials such as real leather, able to communicate an emotion of the senses: tactile, for its natural softness, olfactory for its unmistakable perfume and visual for its unquestionable beauty. The real leather, carefully selected and expertly handcrafted in Italy by expert craftsmen, gives shape to elegant bags, fine leashes and accessories.

Shades of colour and reflections alternate in the perfect match between real leather and innovative research materials. From the warmth of a living and precious material, the extremely sophisticated golden reflections of the exclusive metal accessories, suitably designed and forged by hand, stand out. The authenticity of the style and the particular attention to detail, makes every single accessory applied unique, strictly engraved with the brand not too pet®. The style evolves and changes constantly in line with the frenetic volatility of fashion, contrasting romantic inspirations of absolute elegance with more rock and bold trends.

The concept of not too pet® has evolved to create a true “Total Collection” capable of fully satisfying the customer’s needs in everything that is necessary to their life companion.

The result is two seasonal collections of clothing and accessories: the Spring Summer Collection – Fall Winter Collection and two permanent All Season lines dedicated to SPA and Home Design, alongside the Must Have of the Concept Collection. Every single item represents a small work of sartorial art, handmade in Italy by the expert hands of skilled tailors who provide excellent quality standards and a dry and sinuous fit.

The Home Collection is born from the idea of combining the functionality of objects, necessary for everyday life, with the aesthetic concept of being able to integrate them in home-spaces in harmony with the furniture as objects of Design with a minimal and sophisticated concept, an unmistakable aspect of exclusivity not too pet®.

The philosophy of combining synergy, creativity and artisan art, in a whole between innovative research and tradition, gives to those who own it, an exclusive accessory, conceptual, which stands out from the obvious and goes beyond expectations, defining the essence of the concept of luxury in the excellence of authentic made in Italy.