When a dog licks it has real a calming effect. This was also the inspiration to develop the Fun & Relax Lickmat. Simply put reward on the lickmat and let the party begin. Due to the suction cups on the back, the lickmat can be used anywhere. Ideal for groomers, washing your dog, etc. Also suitable to freez for a delicious cooling reward during the hot summer days. We say Eat Slow Live Longer!