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Exhibitors & Products Interzoo 2022

A product from: Scholtus Special Products B.V.

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Miss Purfect - The Purfect Treat for Cats

Product description

Exhibitor Profile

Miss Purfect is our new luxury brand for cats in supermarkets and retail. Miss Purfect has been developed in close cooperation with Wageningen University to bring out the best in our products and to deliver the best palatable products to our cats.

We are one of the first European producers of snacks and treats.

Scholtus’ Philosophy

What we know at Scholtus is that a pet is not just a pet. Our pets are family.

Our pets are important to us, just like our customers. By developing our category management and offering concepts rather than “just products” we try to support our customers the best way possible.

A continuous drive for innovation is essential in order to develop winning concepts. For Scholtus Special Products B.V. innovation is therefore key. A full focus on treats for dog and cat, own research at universities, looking beyond borders, listening to our customers and all the consumers around us, enables us to continue playing a leading role in our market.

Scholtus’ History

We are one of the first European producers of snacks and treats. Since 1981 pet-parents and their dogs and cats have enjoyed our products.

From 1981 until now Scholtus Special Products B.V. has developed rapidly. In the 1980’s we started the production of natural treats. Our production of semi-moist extruded multi-colored snacks started in the 1990’s.

Since 2004 we are producing to the human food standard, starting with the IFS certification, followed in 2008 by the BRC accreditation. We have maintained both certificates ever since.

Scholtus acquired Proline Petfood in 2011. With buying Proline Petfood we inherited the Boxby brand. Boxby is a leading brand only being sold at pet specialty stores across Europe. We also added Mr Goodlad as a successful brand for the retail.

In 2014 and 2015, we increased our production capability by adding more production and packaging lines.With these lines we could fuel further growth, remain flexible, be more efficient and offer a wider range of semi-moist products.

In 2015 our production of the grain free semi-moist treats started. In 2015 we also finalized a project to develop the perfect cat snack. This has led to the launch of Miss Purfect in 2016!

Our goal is to be the specialist and the best supplier to our customers, with supplying them winning concepts for healthy and innovative treats!

Safety Standards

Our customers are whole salers, pet specialty stores, supermarkets, discount stores and online stores. Therefore Scholtus adopted IFS and BRC 7 food standards. In the last seven years Scholtus has received high-level accreditations.

We value continuous training of our team throughout the company in order tob e successful in delivering high quality products. Proper training allows us to have high standards both in food safety and in product quality.

Vision

Scholtus Special Products B.V. plays a leading role in developing and supplying the highest quality, most healthy and innovative treats for dogs and cats, for all life stages.

Mission

Scholtus Special Products B.V. is a leader in snacks & treats for dogs and cats. We deliver high quality nutritious solutions for dog and cat and add value to our customers by supplying innovative products and concepts. Our methods include category management to support the best performance of our customers’ business.