P.L.A.Y.’s Wobble Ball™

P.L.A.Y.’s Wobble Ball™ Captures Gold in 2017 European Product Design Awards

Popular enrichment toy design rolls past competition to victory

SAN FRANCISCO, CA (March 29, 2017) – P.L.A.Y. (Pet Lifestyle and You) creator of stylish pet beds and toys is thrilled to announce that its Wobble Ball™, designed by J. Nichole Smith and Bryan Lim, was awarded Gold in Flora And Fauna / Pet Toys at the 2017 European Product Design Awards. These awards celebrate the best in product design globally with the goal of advancing the appreciation of design worldwide, and our Wobble Ball™ stood out to the jury with its exceptional form, function and innovation.

"One of the favorite aspects of our job is listening to customer feedback and what they are looking for," said Co-Founder Will Chen. "The Wobble Ball™ was born out of necessity to answer a common question that we came across often when meeting customers, ‘My dog gets bored easily. Do you have anything that can keep him healthy and active at home?’ With the help of our talented designers and a little imagination, we launched our patented Wobble Ball ™ toy to resounding success. Customers loved the fact that the toy was attractive and well-designed, but also practical and solves a problem."

Featuring a uniquely designed tear drop shape that enables the toy to roll around unpredictably and coupled with the sight and sound of dog treats spinning inside, this interactive treat toy engages all of your dog’s senses and is sure to tease and captivate man’s best friend. Whimsical cloud-shaped openings add that extra bit of fun and challenge in getting treats out, which prolongs play and exercise time for your pet. The Wobble Balls are certified 100% dishwasher safe and designed with strong threading to allow parts to be easily cleaned and to stay secure when in use and are made using tough and durable polycarbonate and ABS thermoplastic.

The Wobble Balls are available in three vibrant colors retailing on PetPLAY.com and in local boutiques. In addition, they are delightfully packaged for easy merchandising and feature attractive tabletop and floor-standing POP displays.