Morando SuperPetFood

Hall 7A / 7A-526

Product description

Exhibitor Profile

Floor Plan

Morando SuperPetFood is the new superpremium line, unique to the specialised channel, which is able to meet specific nutritional needs and puts animal welfare to the fore thanks to tastier and easily digestible products without cereals, preservatives or colouring and based on fresh duck, salmon, turkey, lamb or beef.

Cranberries, blackberries, pumpkin seeds, green tea, goji berries, pineapple, black cabbage, pomegranate, turmeric, rose hips and Norwegian seaweed are only some of the super-foods, the super-ingredients with exceptional nutritional properties, used in the new recipes: a full range of specific dry and wet products for puppies and full-grown animals, sterilised cats and dogs of all sizes.

These super-foods have become the centre of focus for some of the most closely followed and well-established culinary and health trends. Consumers are increasingly well-informed and interested in trying out innovative ingredients and in adopting a healthy and well-balance diet without having to renounce tastes. And these interests are not confined to themselves – they naturally wish to extend their benefits to all their loved ones, including pets.

Our story is a journey going back seventy years. A journey begun by Enrico Morando who, thanks to his entrepreneurial genius brought pet food to Italy. Since then, the entire Morando family has continued this long journey made up of emotions, successes, changes and plans for the future.

Today, Morando is a modern, dynamic company, equipped with state of the art technology and evolving all the time. Our daily commitment consists of transforming the experience accumulated over the years, with professional expertise and enthusiasm, into innovative products of outstanding quality.

Thanks to constant investments in marketing and in research and development, Morando has always known how to innovate its range, developing successful products that make the Morando brand the best choice for pet lovers.

Excellence Made-in-Italy is guaranteed by constant research and by the innovation of our in-house laboratories. Our teams of vets and technicians are constantly involved in the development of new recipes using natural and innovative ingredients, to ensure the wellbeing of our four-legged friends, without ever sacrificing quality and without ever testing on animals.

The two modern production plants, developed in spaces of over 90 thousand square metres in Andezeno and Molfetta, are equipped with state of the art technology, providing a high-tech production process characterised by systematic quality controls during every phase. Considerable and continuing investments have led us to become undisputed protagonists on the Italian and foreign markets.

Every day, our products are presented to customers by a dedicated sales team which passionately and professionally represents the Morando brand in the Mass Retail sector, in the specialised channel and abroad.

Enrico Morando’s life is a story of love for his family, his staff and his company. All together, we continue transferring this love to our products. A unique family which has succeeded in handing down the ability to innovate and grow from father to son. Because this is written in or DNA: more end over, ever.