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Exhibitors & Products Interzoo 2022

Snuffle Dog World, The Happy Animal Planet BV

Augustijnenlaan, 29 bus 202

2200 Herentals


Phone: +32(0)494632022

Fax: +32(0)14.6166-11


Hall 6 / 6-430

Products of Snuffle Dog World, The Happy Animal Planet BV (5)


Was it a coincidence that the idea for Snuffle popped up while zipping a well-deserved beer after a hunting exercise in the Swiss Alps? Of course not. It's during those special Moments of Bonding that you feel so close to your Best Friend that you can smell him. Even if you rather wouldn't.. 'So if I can enjoy a beer or 3, Canto my faithful Weimaraner should also. Right?' That's what Arjan Berendsen thought. So after lot of testing & tasting, he invented the first dog beer. That was in 2009.

4 years later, we hopped in for a Snuffle in a public beachbar on the beach of Oostkapelle, The Netherlands.. Our dogs dragged along us. We we're so surprised how much our pals liked Snuffle, so we and Arjan decided to join forces and their passion for dogs.

Ever since that hot summer day on the beach, they're doing everything humanly and dogly possible to bring Snuffle to every dog in the world: new flavors, new packaging, new markets, new ideas. Their mission: give every dog the chance to taste and enjoy the reward he deserves for dogs that's Best Friend, Snuffle Dog Beer. Now already more than 1 million dogs and counting.

And Snuffle even wants to help dogs that can't enjoy dog beer. That is why a percentage of the Snuffle profits goes to dog asylums, projects for the sterilization of stray dogs etc. So Snuffle is there for man's best friend, all of them.

Alright, it's time for a Snuffle, isn't it? Cheers!
Or as they say doggy-style: Wouf!!


Snuffle is the first dog beer. Well, let us rephrase that because Snuffle is a 'beer' in the emotional sense of the word. Technically Snuffle isn't a real beer of course. It contains no alcohol what so ever and it is non-sparkling. (Who needs a drunk, burping dog?)

But emotionally it is most certainly is a beer. We, men, drink beer with our buddies, our pals to share moments, special moments, the Best Moments. To laugh, discuss and sometimes cry together. And preferred way of doing that is.. right, around a beer.

Now you can do all that with that other best friend of yours: your dog. Snuffle is made with beef or chicken and malt barley extracts, mineral oils, vitamin B and other doggy goodies for a taste that will have dogs' taste buds twitching. Just like your pint does for you. And because only the best is good enough for our best friends, Snuffle has been brewed with ingredients that are also used in products for human consumption.


Dogs are smarter than us. For one: they only drink when they're thirsty. If we did that they're wouldn't be any bars left. But sometimes they're too smart for their own good and they might get de-hydrated with all that cat chasing and stick returning.

So you not only give your best friend the reward he deserves, Snuffle is also good for him. Lots of liquids get his kidneys pumping and unless your pal is crazy about bananas and lentils, Snuffle is the best thinkable Vitamin B alternative around.

Snuffle Dog World, The Happy Animal Planet BV offers you products from these product groups:


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