WHO WE ARE
We are a family of passionate crafters. Every day, we explore recipes for living in harmony.
WHAT WE DO
In everything we do, we inspire people, pets and communities to live in harmony with Nature.
HOW WE DO IT
We share the values of crafters and carefully blend their legacy in everything we do.
WHAT WE BELIEVE IN
If you, like us, believe that life in balance with Nature isn’t just feeding pets the natural way,
but also to live, share, feel and grow all together as a whole - then we are on the same page.
For us, life is more than just owning.
It is also about trying to change things for the better – not only for our dogs and cats – but our
planet as well. That is why we use renewable solar and thermal energy in our production.
And recyclable bags as well!
We also believe that beauty of life can be put together in the size of a bite for our dogs and cats.
One of our main principles is that Nature should not be altered and that is why we are huge fans
of using fresh ingredients in our products.
WHERE YOU CAN FIND US
We are trying to reach dogs and cats all around the world. We believe that there are people
all over the world that share the values of our passionate crafters. That is why we are trying hard
to distribute our products in specialized pet shops and credible partners all around the world,
on all six continents.
When we gathered around the idea of sharing the legacy of crafters, we defined seven key
principles, guiding us to do everything in harmony with Nature and keeping the legacy alive:
We have created the Nutribiome concept that boosts healthy and diverse microbiome
population in the body of our pets.
Carefully selected botanicals blended with phytonutrients and other nutraceuticals
provide support for the immune system and enable balance of body and mind.
LIFE STAGE AND BREED SIZE COMPATIBILITY
We make sure that our products are adapted to all life stages, breeds and
conditions of our pets - whether they are puppies or kittens who have just
become members of our family, or veterans with whom we have spent years of
life in happiness and harmony.
We strongly believe that our future health condition depends on the quality
of our nutrition of today. Every period in the life of our pets is equally important,
so we make sure that they get exactly what they need every given day.
Well-being is a long-term process and a never-ending goal, and that gives us
the perspective that we always respect and follow.
HARMONY WITH THE ENVIRONMENT
Everything we do, we do in the rhythm of Nature – the most important thing for
us is to keep its balance and peace by renewable energy, recycling, responsible
sourcing, home-environment testing and supporting local and farming communities.
We all share one planet and it is our duty to keep it in the best state possible.
We believe that key functional ingredients go hand in hand with our goal to
promote the healthy skin, skeletal, muscular and nervous system of our pets.
The key for looking great outside is addressing their particular needs inside.
THE FINEST SELECTION & CRAFTWORK
We are looking to the past that was defined by our family of crafting forefathers,
while moulding the future at the same time. Crafting principles, best technology
and raw materials, small batches and ultimate quality, all in harmony, are key
manufacturing principles. Every kibble in our kitchen is made with the highest
possible level of devotion, enthusiasm and skill. Nature already gave us all, so we just make sure to take it to the state of the art, with our fine and delicate touch.
We are a family of devoted crafters and we are on the mission 24/7. Each one of us brings their unique expertise from different fields and that puts us in a position to always strive for excellence – to the point where food making becomes art.