The most sustainable animal proteins, nutritious and tasty meat & fish alternatives.
- Complete nutrition
- Low paw print
- Alternative animal protein (e.g. insect for meat, krill for fish)
- Loved by dogs
We are first-movers. We create trends instead of following them.
With a founding team, highly experienced with the ‘meat protein shift’ in European retail, we are destined to lead the same shift in pet food.
We represent a new breed of dog owners. Who strive for better ingredients, sustainable products and a more conscious lifestyle.
Not only for ourselves, but also for our four-legged friends.
We cannot do this alone and are eager to partner with the major players in pet retail and pet food production.