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Exhibitors & Products Interzoo 2022


Via delle Rose, 9

25015 Desenzano del Garda (BS)


Phone: +39(0)306.150398

Fax: +39(0)306.150398


Products of GENERAL & PHARMA S.R.L. (5)

GENERAL&PHARMA operates in veterinary contract manufacturing of complementary feed for dogs and cats. General&Pharma was founded by a group of professionals with expertise in the veterinary pharmaceutical field and dedicated to the health and wellbeing of pets.  We are able to make our own formulation or to produce according to the customer's own formula.

Our core business is research, development and production of a wide range of innovative formulations with a focus on new ways to administer nutritional and active ingredients to companion animals. We provide regulatory support, formulation development, finished product production, label and packaging development to a variety of branded companies in Europe, Asia and the Americas.

We are able to offer solutions already widely tested with application in many areas of interest in the pet market:

- Formulations with calming action to deal with the fear of fireworks and veterinary visits, Relaxing formulations for animals agitated during car journeys

- Formulations designed to promote joint mobility

- Formulations to promote proper oral hygiene

- Formulations for intestinal well-being (probiotics and prebiotics), adjuvants in the treatment of dermatitis, functional snacks, etc..

Proprietary technologies:

Since the beginning, General&Pharma has worked on proprietary technologies available in full-service manufacturing:

JPET®-The First Jelly for Pets

The JPet® characteristic jelly complex patented matrix is a unique and patented mix of ingredients that allow, in a small 3D patented design Jelly Bone, the insertion of a large variety of active ingredients, functional to the nutritional supplementation of the pet, which permits the realization of personalized formulation with specific clinical targets. JPet® has a gummy consistency and is formulated without sugar. JPet® ensures a great bioavailability of ingredients and has an appealing taste to dogs. What is more, it represents an innovative approach for the veterinary sector, as it allows to have in a single formulation, the easy administration typical of tablets, the palatability of semi-solid forms (e.g. pastes) and a smart and friendly design for the pet owner, who is more disposed to this practical and simple type of administration.


Lipotabs® is a new patented lipophilic matrix created with a specific mixture of oils and fats of vegetable origin with thickening agents, where it is possible to add a large variety of oil-soluble or oil-dispersible active ingredients. Lipotabs® are easy to administer as a tablet with all the advantages derived from an oral paste. Lipotabs® is the ideal choice for Pill masking applications, Solid administration of fish and vegetable oils, Diarrhea formula with carob flour and electrolytes, etc.


We are able to produce practical and easy-to-use patented soups based on cereals, meat, vegetables and functional ingredients, ready in a few seconds by adding warm or hot water. The product represents the ideal solution for dogs and cats who can appreciate the typical palatability of a soup or a home-prepared meal, and it is very practical also for the owner who can prepare in a few seconds a tasty meal. The production method with VIS® technology, which involves coating the cereal with a special lipid mixture, maintains the crunchiness for a long time, favoring therefore a greater liking to the animal. Moreover, specific active ingredients can be added to the mixture in order to add functions and increase the shelf-life and palatability of the product.


General&Pharma is able to produce tablets in containers, tablets in blister-packs, powders in sachets, powders in containers with measuring cup, liquid forms in sachets, liquid forms in bottles, paste in sachets, paste in tubes, syringes and airless containers.

GENERAL & PHARMA S.R.L. offers you products from these product groups:


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