Ultra Premium Direct
Chemin du Saylat
Agropole 3 - CS 30009
47901 Agen Cedex 9
Ultra Premium Direct is a brand registered by Natura Plus Ultra Pet Food SAS, located in Agen, South
West of France. The company relies on a 8 000 m2 modern factory, 750 m2 of offices near Agen, for a
passionate team of 120 employees.
Founded in 2013, Ultra Premium Direct will achieve a revenue of 46 M€ in 2022 (+50% yoy) with 250
000 customers. The brand is a pioneer of Direct to Consumer sales through internet, inventor of the
subscription model for Pet Food. Ultra Premium Direct reachs #4 of brand awareness for Pet Food in
France in 2021 (5 TV ad campaigns / year in France, in addition of massive online advertising
Ultra Premium Direct is sold directly from factory to consumer in France, Germany, Belgium,
Luxembourg and Italy. We are fully open to discussions with importers / distributors motivated by
distributing the brand in most of the following territories: French overseas, Africa, Middle East and
Ultra Premium Direct proposes a wide range of dog and cat food in various formats : dry food - grain
free, low grain, freeze dry raw infused - (3,4,7,10, 12 & 15 Kgs), wet food, food supplements, petcare
Our receipes are rich in ingredients of animal origin and respect the natural diet of cats and dogs.
They are veterinary formulated and cover the needs of all the different physiological stages. We use a
maximum of ingredients of natural origin , without artificial flavors, colors or preservatives.
● Pet Food experts
● Production and sales of Premium Pet food
● Made in France