Fihumin – experience in animal nutrition since more than 80 years
Fihumin Gesellschaft m.b.H. was founded in 1935 as a company for the production of compound feed and fertilizer. Since 1984 the focus of the company switched completely to the production of private label dry pet food. Due to different influences of the market, the activities of the company have been enlarged and meanwhile Fihumin is shareholder on several companies, to offer the whole range of a full service supplier to develop and produce 100% private label Petfood from the first idea until the final product.
Customer service and quality without compromise
Due to the focus and the direction to 100% private label, customer service is one of the greatest goods.
Service not only before and during but also after finishing a project is highly important and makes the difference. Fihumin likes to communicate in a tight and always open way. Consultation is another important point in the super premium direction of Fihumin.
Focusing on super premium products not only means a great service but also an excellent management of raw materials and an outstanding production. No poor quality ingredients are processed; focus on high digestibility, quality without compromises and animal welfare are the top priorities which Fihumin is focusing and living.
Working with the Team of Fihumin means to choose products from a wide range of possibilities like:
- Extruded food containing fresh-meat
- Classical extruded food
- Cold-Pressed food
- Veterinary diets
- Grainfree foods
- Vegetarian foods
“Our flexibility for Taylor-made recipes and shapes even for small batches makes the development of individual products or complete product lines highly interesting for our customers”.
Brand owner, pet retail chains, online shops and other customers who receive their own brands from them also appreciate the widely diversified portfolio as well as the open, clear and fast reaction they receive by Fihumin.
Moreover shares on different producing and co-packing companies and therefore the possibility to be able to pack in nearly every packaging between 80 gram and 25-kg or big bags are rounding out the attractive portfolio and are pretty as much part of the service as the consultation in designing bags or labels, marketing, branding and logistic.
Due to the fact that pet food markets are changing and diversifying faster and faster within the last years, a scientific based development of recipes is more important than ever before. To produce sustainable pet food which satisfies the needs of the pet on the one hand and works in the market for a long term on the other hand, is a big challenge which has to be worked on every day.
Therefore it’s more than important to have a great support that brings a lot of experience to the R&D department. Fihumin is working with one of the leading specialists in animal nutrition and dietetic. He lectured for more than 14 years at the University of Utrecht in the Netherlands and moreover on different Universities like Wageningen in the Netherlands, Indonesia, Jakarta and Thailand and is still working within the worldwide research of veterinary nutrition.
Thanks to this expertise, Fihumin is also one of the leading producers of private label veterinary nutrition for dogs and cats.
With an experience in pet food since more than 30 years of development, production, sale and marketing within the German and central European markets on the one hand and a deep scientific knowledge and expertise on the other hand, Fihumin is focusing the international expansion with super premium private label dog, cat and rodent food within the next years.
Eastern European and Scandinavian countries show great potential and are the target markets for that strategy. Indeed other countries are also attractive and highly welcome.