Morando S.p.A.

Morando SuperPetFood is the new superpremium line, unique to the specialised channel, which is able to meet specific nutritional needs and puts animal welfare to the fore thanks to tastier and easily digestible products without cereals, preservatives or colouring and based on fresh duck, salmon, turkey, lamb or beef.

Cranberries, blackberries, pumpkin seeds, green tea, goji berries, pineapple, black cabbage, pomegranate, turmeric, rose hips and Norwegian seaweed are only some of the super-foods, the super-ingredients with exceptional nutritional properties, used in the new recipes: a full range of specific dry and wet products for puppies and full-grown animals, sterilised cats and dogs of all sizes.

These super-foods have become the centre of focus for some of the most closely followed and well-established culinary and health trends. Consumers are increasingly well-informed and interested in trying out innovative ingredients and in adopting a healthy and well-balance diet without having to renounce tastes. And these interests are not confined to themselves – they naturally wish to extend their benefits to all their loved ones, including pets.

Migliorcane Professional and Migliorgatto Professional, the range of dry and wet products for the specialised channel, has been given a name-change and its product range expanded, becoming Morando Professional: a rebranding designed to increase business recognisability with the re-alignment of advertising of its brands within the channel.

The line now includes more than 90 specific foods of the very highest quality, made from selected raw materials and presented in elegant new packaging. It offers a great variety of tastes, formats and specific nutritional characteristics for the daily wellbeing of dogs and cats of every size and age. The complete and balanced nature of the products derives from the recipes which are both easy to digest and highly appetising, including an excellent levels of nutritional vitamins and minerals. Of the specific formulation the Adult Mini line is intended for small dogs, Premium Range is for medium-sized dogs with a new line especially researched for sterilised cats.

Migliorcane UNICO and Migliorgatto UNICO are superpremium no-grain products made from a single protein source, allowing a complete meal of high-quality nutrients generated from a single animal species. Furthermore, they are colouring and chemical preservative-free. Its characteristics have led a jury of consumers to elect Migliorcane UNICO and Migliorgatto UNICO “2017 Product of the Year” in the Pet food category. The award is the result of a market research conducted by IRI, the largest research of this kind in terms of people interviewed. For each category, two parameters won the product the top recognition with the highest average score among competitors: innovation and customer satisfaction.

In 2019, as a response for the increasing demand for specific products for Toy Dogs, Morando proposes Migliorcane Unico Toy, available in three versions: Turkey croquettes (800 g in doypack) and Delicate ham or turkey Pâté (80g in pouch). The new formula “24h balance” contains molasses and pumpkin seeds (a source of tryptophan) to maintain good emotional balance and FOS and MOS, which helps to maintain a healthy bacterial flora. The choice of high-quality raw materials also makes the food extremely appetising to the pet for a perfect mix of taste and well-being.

Miocane e Miogatto: is the superpremium line launched in 2014 for the specialist and pharmacy retail channels. They include the My Nat-Pro recipe developed by Morando: an exclusive combination of highly effective active ingredients. A mix of GMO-free vegetable extract, including grapefruit, curcuma, grape, rosemary, and dried cloves; thus, fully natural ingredients with an antioxidant action and protection from free radicals three times higher than pure vitamin E. This innovative recipe improves the stability and bioavailability of Omega 3 assimilated from food.

Morando has expanded the Miocane and Miogatto lines with the new Miocane Sensitive and Miogatto Sensitive recipes, studied by the company's nutritional veterinarians in response to the specific needs of dogs and cats with sensitive skin and intestines.Dry products contain Schizochytrium algae, a source of DHA (an Omega 3 fat acid) known for its ability to support correct skin function. Zeolite, a substance of mineral origin, positively influences the composition of the intestinal biome (microbiota), essential for maintaining regular digestive processes. Sensitive wet products are also grain-free. The new products contain a high percentage of selected animal proteins with a high biological value, which come from a single protein source.

Migliorgatto Sterilized: A premium line of complete and balanced products for the special nutritional needs of sterilised cats. Indeed, sterilisation alters cats’ physiological balance and hormone levels, reducing energy needs and thus increasing the risks of becoming overweight. It also makes them more vulnerable to urinary tract problems such as the formation of stones and crystals. As a response to these needs Morando has created Migliorgatto Sterilized, a complete range of both dry and wet food with reduced fat content and favouring a balanced pH for the urinary tract, starting this year with 25 new and even tastier recipes to satisfy the most demanding eater. The wet foods are available in different textures designed to give the meal greater water content and so helping to keep the urinary tract healthy.

Morando extends the Miocane Sensitive range with a brand new item dedicated to sterilized dogs: Miocane Sensitive Sterilized Kibbles Turkey. Defined by a low fat content, includes selected fiber sources (dry beetroot pulp, peas fiber and lignocellulose) which provide contribution to satiety and help to maintain ideal weight of sterilized dog. Available in 3 kg bag.