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HURRAW is a Canadian dehydrated raw pet food made entirely of human grade ingredients. Not only does the food smell great, but it is also the most palatable food on the market. For real. And thanks to a unique dehydration technique that preserves most of the original nutrients (a hybrid between freeze dried and air dried), pet owners need to feed 30-50% less compared to most kibbles on the market. Feeding less yields a cost per serving that is the same as kibble, and often lower than specialty and veterinary foods.