feliTATZ - a stone's throw into the New Year
The latest surveys have once again substantiated it - the cat is and remains the most popular pet of the Germans. According to GfK, almost 30% of Germans say they have at least one cat in their household. CdVet takes into account the importance of the cuddly and sometimes headstrong kitties and developed the independent cat brand feliTatz. Of course, cdVet also already had a variety of high-quality products for the cat area in the range. Now this area has been conceptually and substantively revised so that under the label "feliTatz" the cat lovers will find everything that can be beneficial to the health and well-being of the velvet paws.
The fact that this long-term planned brand positioning was a good decision is underscored by the sales figures of the first few weeks, which clearly exceeded the high expectations once again. The new brand includes the following products:
- feliTATZ Eye Cleaner
- feliTATZ Bronchial
- feliTATZ GutFlora
- feliTATZ Gut Control
- feliTATZ Fur Shine
- FELiTATZ Urinary tract Well
- feliTATZ Immune Power
- feliTATZ Mineral Power
- feliTATZ Senior
- feliTATZ Dental care