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1 - 4 June 2021 // Nuremberg, Germany

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Exhibitors & Products Interzoo 2021

Brand innovation feliTATZ - a stone's throw into the new year

The latest surveys have once again confirmed it - the cat is and remains the most popular pet in Germany. According to a survey by GfK, almost 30% of Germans say they have at least one cat in their household. The importance of the cuddly and sometimes stubborn house cat has been taken into account by cdVet and the independent cat brand feliTatz developed. Of course, cdVet already had a wide range of high-quality products for cats in its product range. Now this area has been revised conceptually and in terms of content so that the cat lover can find everything under the label "feliTATZ" that can be beneficial to the health and well-being of velvet paws.

The fact that this long-term planned brand positioning was a good decision is already underlined by the sales figures of the first weeks, which again clearly exceeded the high expectations. The new brand comprises the following products:


  • feliTATZ Eye Cleanser
  • feliTATZ Bronchial
  • feliTATZ Intestinal Flora
  • feliTATZ Intestinal Regulation
  • feliTATZ Coat Shine
  • feliTATZ Urinary tract Well-being
  • feliTATZ Immune Power
  • feliTATZ Mineral Power
  • feliTATZ Senior
  • feliTATZ Dental Care


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