We offer what others simply can’t. Want to know what’s different?
We care for you.
A single sales team offering you and your customers the best understanding and service.
We have it in-house.
One broad and dense network of knowledge and production facilities in western Europe, with the newest technologies to produce the highest quality animal feed for your pets.
We keep it simple.
One brand with the widest product range for all animals and pets, each in the most appropriate packaging size. Each group of animals has its own colour and name, to make it easy for the customer to choose the right feed from the shelves.
Our product range consists of 4 categories:
Original
More than 80% of our range can be catalogued in this product category. This is our most frequently used high-quality animal nutrition in the low to middle price range.
Original+
An extension of the original range for “non-feed” products. These are supplementary products that are useful to give as a supplement or as a treat next to any feed.
Welness
What’s good for humans is good for animals too, even though the price is slightly higher. We developed our Wellness category for those consumers who want to give ingredients and feed structures that are a little more special.
Pure
Sometimes breeders and show participants themselves are mixing “pure” raw materials into customised animal nutrition for their animals. We not only want to help them with advice on the perfect mixing degree for them, we also offer the raw materials themselves in our Pure category.