Brand: VEGDOG is the first plant-based, gluten-free complete dog food that was developed in cooperation with veterinary specialists and meets dogs’ nutritional requirements. The various products provide dogs with all essential nutrients, thus meeting their dietary needs. The formulas comprise premium regional ingredients, processed gently using especially developed production methods in compliance with the highest German quality standards.
VEGDOG’S products not only meet dogs’ nutritional requirements and fulfil high quality standards, but also make a significant contribution to protecting animals and the environment.
History: The idea for the VEGDOG product range was inspired by the personal experience Tessa Zaune-Figlar made and her great success with her dog Nelson, who suffered from a food intolerance for years. According to a recent study, 43 percent of dogs in Germany show symptoms of food allergies, reacting in particular to animal proteins, cereals and soy. This was also the case with Nelson. Therefore, around 9 years ago Tessa started preparing Nelson’s food herself according to her veterinarian's recipes. She followed the veterinarian’s advice and eliminated animal proteins, which paid off. Four weeks later, Nelson was free of any symptoms for the first time in his life and remained so for the rest of his life. Nelson lived to be 16 years old. However, cooking the food was very time-consuming and although many ready-made vegan dog foods were called “complete” food, they were lacking in essential additives. Tessa decided to fill this gap in the market.
Achievements: VEGDOG is a trailblazer in the German market. The company’s success stories include acquiring important sales partners such as the nationwide retail drugstore chain dm and a successful appearance in the TV show “Die Höhle der Löwen” (the German version of the show known in other countries as “Shark Tank” or “Dragon’s Den”), which garnered an investment by Dagmar Wöhrl. In close cooperation with veterinary specialists and producers, the team was able to develop production processes that break down vegetable raw materials to allow dogs to digest and metabolise them easily. This success made it clear that dogs need proteins, not meat.
Market: There are currently almost 8.8 million dogs in Germany, as well as 8 million vegetarians and 1.3 million vegans. What dog owners and veggies have in common is their love for animals on the one hand and rapid market growth on the other. The vegan proportion of the population has increased by a factor of 18 in the last 10 years and the turnover generated by vegetarian and vegan products has increased annually by 25 percent on average. VEGDOG founders Tessa Zaune-Figlar and Valerie Henssen are positioning VEGDOG at exactly the right time in what is undoubtably a growing future market. The young company’s plans include continuing to expand its product range, and expanding and launching the brand in England, France, Italy and other countries.
Green Facts: One reason vegans swear off meat, fish, dairy products and eggs is to protect the environment and animals. In fact, according to a recent study, they actually make a significant contribution to climate protection. According to ecologist Joseph Poore from the University of Oxford, a vegan diet reduces CO2 emissions by 670 kg per capita per year without any other lifestyle changes. This is not surprising, considering livestock farming produces more greenhouse gases than traffic worldwide, i.e. all cars, trucks, ships and planes combined. In addition, even animal products with a comparatively good ecological balance (eggs or poultry) have a greater impact on the environment and climate than plant-based food. With VEGDOG, consumers can easily improve their own and their dog`s ecological footprint and make a positive impact. In the end, your dog doesn't care about its food’s ingredients: It just has to taste good and keep it healthy.