Pioneers in RAW Since 1968
Vital Essentials® is a leader in the RAW pet food industry. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks, and treats.
Proudly Sourced, Made, and Packaged in the USA
Locally sourced from America’s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. Rest assured that no foreign ingredients go into any Vital Essentials products.
Advocates of The ALPHA Prey-Model Diet
Dogs and cats are natural carnivores, the essential nutrients they thrive on come from other animals. They are not designed to handle carbohydrates like corn, rice, and potatoes. A RAW meat diet is exactly what nature designed dogs and cats to thrive on. Vital Essentials® uses only fresh, whole, single-sourced USDA animal proteins. Vital Essentials NEVER uses grains, fillers, artificial preservatives or rendered by-products in any of our products.
About VE™ Freeze-Dried RAW Food
Vital Essentials® exclusive VE Freeze-Drying process retains all the active nutritional elements and allows the food to be safely and conveniently stored without refrigeration. We start with fresh, high-quality RAW USDA meats, bones, and whole organs. Our 48 hour “slow” VE Freeze-Drying process locks
in vital nutrients without cooking the RAW meat. The fresh, life sustaining nutrients are NEVER lost during the VE Freeze-Drying process.
Complete & Balanced Diet Standards
Vital Essentials® Complete and Balanced Diets are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for all life stages.
We are a USDA certified and inspected pet food facility with a comprehensive HACCP Food Safety Program developed in collaboration with Kansas State University. Our employees are HACCP and OSHA trained and certified employees receiving a “Superior Rating” from biannual FDA audits.
Expanding Distribution to
Health Conscious Pet-parents
As pet parents learn about the health benefits of RAW diets, household consumption has grown steadily. Based on the 2012 APPA (American Pet Products Association) survey, 8% of the US dog households have used a RAW form of dog food at least occasionally and 5% of US cat households have used RAW cat food. Vital Essentials® is committed to educating pet parents about the health benefits of RAW diets.
21 wholesale distribution centers across the USA.
International clients in 5 foreign countries.
Serving 2000+ independent pet specialty retailers across the USA.
3 or more new product and packaging innovations introduced every year.