How the WetDog came to be
My name is Lissen Marschall. I am CEO of Siccaro, which I founded in 2013.
The idea for the WetDog came to me after I had developed a super-absorbent material for use in professional hair salons. At that time I was working together with a leading English chain of hairdressers which had asked Siccaro to find a solution to drying hair more quickly and more efficiently than the conventional towels and micro-fibre cloths.
After one and a half year’s development, I and my suppliers had found the recipe for a super-absorbent material which can be reused, maintains its structure and did not produce lint. A friend of mine asked permission to borrow a few metres of the material to take home to use when she washed her king poodles. She fashioned a simple ‘robe’ out of it to use to dry her dogs, and thus a new idea was born.
I decided to quilt the material together with bamboo towelling in order to make the robe more solid, contribute extra absorbency and reduce the notoriously pungent smell of wet dogs - our bamboo fabric is anti-bacterial.
The next few months were spent refining the shape of the robe with the help of an expert seamstress so that it could fit most breeds of dog, and developing the different sizes (s-xxxl) - xs coming later following demand from owners of small dogs, as well as cat owners.
My father, Peter Marschall, who has spent most of his career developing and inventing products for animals (he is best known for the ‘Buster’ protective dog collar, which has become a global icon since it first went on sale in the mid-‘70s), devised a special buckle - the Flexlock system - which, being both light and ergonomic, matched the robe perfectly and could be dyed to match our bespoke olive green.
And so, Siccaro’s WetDog was ready to be launched at a hunting trade fair in Denmark, in April 2014. Hunters were the first customers to embrace our new product, immediately realising the practical- and health benefits it had for their working dogs, particularly during winter.