CONNECTING DOGS AND PEOPLE
Zee.Dog was founded with one major purpose: to Connect Dogs and People. We design and build products of expression, ones that help make your life and your dog's that much cooler.
DESIGNED FOR YOUR DOG AND YOU
It all started in a small messy studio in Los Angeles. We had just adopted Zeca and Lico and for the first time we were going out trying to buy accessories for them (and in our minds for us as well). It was disappointing, as dog owners ourselves we couldn't find products that we could identify with. There wasn't a single brand we could name or recognize. The rule was: buy the least ugly one on the shelf.
If you have a dog you know the feeling of walking into a pet shop and only seeing commodity products dangling from shelves. Lifeless, just plain boring.
Pet shop after pet shop, the disappointment continued. Was this really the sad reality of the industry?
It turns out there was a relatively simple explanation.
The pet industry has been dominated by the same huge corporations for decades. The mentality of the industry has always been to push out products they thought you were happy with, and never really introduced anything new throughout all these years. They sell to distributors, distributors sell to pet shops and then to the end client. This lack of proximity between brand and end client (you) has been the default since the beginning of time.