A family run company founded in 1985 by a Farmer and his Dog, Pero has since grown into becoming a leading UK manufacturer in the natural pet food industry. Based at the beautiful foothills of the Snowdonia National Park, we have years of experience in manufacturing all natural recipes of the finest quality, and feel strongly against animal testing and cruelty. All of our products are certified cruelty free by PETA (People for the Ethical Treatment of Animals), and one of the very few companies to be recommended by Uncaged.
Dewi Parry (Pero’s Managing Director) originally developed Pero as a result of his own dogs being reluctant to eat any available mainstream brands in the 1980’s. Having had enough of this problem, Dewi took matters into his own hands and started to blend his own natural dog food, which became a massive hit with his dogs.
Word had gotten around quickly within the community, and a local agricultural distributor was soon in touch looking for a nutritious and cost-effective product to put on their shelves. Dewi soon recognized the demand for an all natural completely balanced dog food, thus Pero Foods was born.
Today, Pero stands as one of the longest-established pet food manufacturers in the UK, with eight unique core recipes sold all over the UK and Internationally. In addition to this, Truline (Pero’s sister brand and part of the Pero family of products) offers an Ultra-Premium recipe, that dogs from all over the world have found to be hard to resist.
Truline by Pero recently won the World Branding Award for Best Dry Dog Food of 2017, and rated as the #1 Best UK Dry Dog Food Brand for 2016 by The Dog Digest, also receiveing 5 out of five stars from the independent online dog food reviewing website, www.allaboutdogfood.co.uk.