Special Dog Company was born in February 2001 in the city of Santa Cruz do Rio Pardo, São Paulo State. Thanks to the desire to feed cats and dogs high quality food with the affection they deserve, the company quickly became one of the largest industries in the business in Brazil.
Setting the standard for combining the excellence of its products and services with appreciation for its employees, Special Dog Company is constantly recognized as one of the Best Companies to Work For in Brazil and Latin America. Currently, the brand operates in more than 38 thousand points of sale in 7 Brazilian states, in addition to exporting to 13 countries.
To do high-quality work in the production and delivery of safe food for pets.
To be a reference company in terms of product and service quality, employee wellbeing and the relationship with stakeholders.
Appreciation and Engagement — People are the ones who make the difference and who make everything possible. We value our employees and we believe that, when committed, they perform their activities in the best way possible. Thus, we help them become the protagonists of their lives.
Ethics — We act in an honest, transparent and responsible way and we believe that ethical behaviors govern our attitudes in the society in which we live.
Relationships — It is only good for us if it is good for everyone.We are people serving people, and we always seek excellence.
Sustainability — We seek to be transforming agents in our community and influence other entities, companies and people to do the same. We promote sustainable practices and join forces with those who want a better world for future generations.
Continuity — We seek the continuity of our business. We place collective objectives above individual desires and we achieve positive results by saving resources, searching for new business opportunities and innovations in our daily lives.