Migliorcane Professional and Migliorgatto Professional, the range of dry and wet products for the specialised channel, has been given a name-change and its product range expanded, becoming Morando Professional: a rebranding designed to increase business recognisability with the re-alignment of advertising of its brands within the channel.
The line now includes more than 90 specific foods of the very highest quality, made from selected raw materials and presented in elegant new packaging. It offers a great variety of tastes, formats and specific nutritional characteristics for the daily wellbeing of dogs and cats of every size and age. The complete and balanced nature of the products derives from the recipes which are both easy to digest and highly appetising, including an excellent levels of nutritional vitamins and minerals. Of the specific formulation the Adult Mini line is intended for small dogs, Premium Range is for medium-sized dogs with a new line especially researched for sterilised cats.
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Our story is a journey going back seventy years. A journey begun by Enrico Morando who, thanks to his entrepreneurial genius brought pet food to Italy. Since then, the entire Morando family has continued this long journey made up of emotions, successes, changes and plans for the future.
Today, Morando is a modern, dynamic company, equipped with state of the art technology and evolving all the time. Our daily commitment consists of transforming the experience accumulated over the years, with professional expertise and enthusiasm, into innovative products of outstanding quality.
Thanks to constant investments in marketing and in research and development, Morando has always known how to innovate its range, developing successful products that make the Morando brand the best choice for pet lovers.
Excellence Made-in-Italy is guaranteed by constant research and by the innovation of our in-house laboratories. Our teams of vets and technicians are constantly involved in the development of new recipes using natural and innovative ingredients, to ensure the wellbeing of our four-legged friends, without ever sacrificing quality and without ever testing on animals.
The two modern production plants, developed in spaces of over 90 thousand square metres in Andezeno and Molfetta, are equipped with state of the art technology, providing a high-tech production process characterised by systematic quality controls during every phase. Considerable and continuing investments have led us to become undisputed protagonists on the Italian and foreign markets.
Every day, our products are presented to customers by a dedicated sales team which passionately and professionally represents the Morando brand in the Mass Retail sector, in the specialised channel and abroad.
Enrico Morando’s life is a story of love for his family, his staff and his company. All together, we continue transferring this love to our products. A unique family which has succeeded in handing down the ability to innovate and grow from father to son. Because this is written in or DNA: more end over, ever.