The Pero way means we are an ethical, family run company that takes a stand against animal testing as well as animal cruelty. We practice a no animal testing policy. Our philosophy, values and nutritional expertise will keep dogs healthy and active, from weaning right into their twilight years. Our products are recommended by veterinary surgeons and all our recipes are 100% delicious and complete, as nature intended. We do not use artificial colours, additives or preservatives in our food. Get started today by the choosing the ethical Pero way!