Its history dates back to 1838 when it purchased the first farm on the hills of the Reggio Emilia Apennines, where it bred cattle, pigs, sheep, poultry and rabbits.
The subsequent generations, in the 1930s, expanded the activity with the production of Parmigiano Reggiano, and used the resulting whey, supplemented with the harvested grains, to feed the pigs.
It is in this unspoiled environment, consisting of meadows, woods and fresh water springs, that the generation that is currently managing the company has grown up.
Surrounded by pets since their childhood, in the 70s they started thinking about how to make feed for dogs and cats, which would satisfy their nutritional needs and would use the surplus products of meat and grain food consumptions. The experience as farmers was essential for the choice and preservation of foods.